Sharon Hill of WCHL, 97.9FM, interviewed me for Today's Business. There's a link to the podcast on the menu bar above. Thank you Sharon!
Did you ever send your document out into the world, then see a mistake and cringe?
I make sure this never happens to you.
That cringe is why large corporations hire in-house editing and proofreading departments. It's also why smaller businesses should outsource their editing and proofreading to a specialist.
When you read what you've written, you don't see what you've written. You see what you think you've written. They're not always the same.
You need someone who isn't you to look at what you've written, before your reader sees it.
When you see a mistake in someone else's writing - be it grammar, spelling, clarity, or something else - you doubt the credibility of their message. And they do the same to your writing.
Credibility is mandatory. You know that from your experiences as a customer. Mistakes make you look less than professional and are downright embarrassing. Lack of clarity is even worse. You want to ensure that everything can be easily understood and nothing can be misunderstood. For this, the perspective of someone who didn't write the document is vital.
I ensure that absolutely nothing gets between your reader and your message.
Hiring a proofreader or an editor will always cost less than reprinting your documents or having your prospect point out your mistakes. Not to mention lowering your stress levels.
Proofreading is not an expense. It is an investment.
Some proofreaders will promise you two or three edits. I call them slackers. I reread your document as many times as it takes. When I work on your document, the most important thing in my world is your document. I want it to be perfect and I presume you do too.
I've been Carl Dickson's editor for 10 years, and he phrases that a little differently. He says I keep him from looking stupid.
Do what you're best at, what you want to do, what you went into business for. I'll edit and proofread your documents, which you probably hate doing, because that's what I do best.
When you write, that’s what you want. With Michael Edits, that’s what you get.
Great writing is like a window pane. Let Michael Edits be your Windex.
Michael LaRocca's LinkedIn profile
Follow Michael LaRocca on Twitter
Updated June 22, 2016
© Copyright 2000-2016, Michael LaRocca
Durham / Chapel Hill, North Carolina 27707