Why do you write a newsletter?
I can keep going, but you get the general idea.
Now think of the newsletters that you read. Presumably you read them for information, to answer your questions, for education, or for entertainment. That's why I read newsletters. The other stuff just happens.
What happens if you see a mistake in one of those newsletters?
By mistake, I mean sentences that you have to read twice (or more) to understand.
I mean disorganized paragraphs.
I mean repetition.
I mean weird formatting.
I mean busted links.
And yes, naturally, I mean grammar, spelling, and typos.
I'm not saying I'll unsubscribe from a newsletter for those, unless they're really excessive, but I will question the author's credibility.
So will you.
Who reads your newsletter before your subscribers do?
Updated February 24, 2017
© Copyright 2000-2017, Michael LaRocca
Durham / Chapel Hill, North Carolina 27707