When you read your own writing, you don't see what's on the paper or computer screen. You see what's in your head. That's why it's so easy to find the mistakes of others but so hard to find your own.
Credibility is mandatory. You know that from your experiences as a customer. Mistakes make you look less than professional and are downright embarrassing.
Lack of clarity is even worse. You want to ensure that everything can be easily understood and nothing can be misunderstood. For this, the perspective of someone who didn't write the document is invaluable.
Hiring a proofreader or an editor will always cost less than reprinting your documents or having your prospect point out your mistakes. Not to mention lowering your stress levels.
Proofreading is an investment, not an expense.
Some proofreaders will promise you two or three edits. I call them slackers. I reread your document as many times as it takes. When I work on your document, the most important thing in my world is your document. I want it to be perfect and I presume you do too.
According to George Orwell, great writing is like a window pane. Let Michael Edits be your Windex.
Updated February 24, 2017
© Copyright 2000-2017, Michael LaRocca
Durham / Chapel Hill, North Carolina 27707